Let’s first get some context by understanding what podcasting is and how it works. The easiest and probably most direct way to understand podcasting is to think of it as audio blogging. However, going a level deeper, podcasting is much more than just turning a blog post into an audio clip. This is because of its underlying philosophy which we will elaborate in a minute.

The biggest reasons why podcasts are and will continue gaining popularity are convenience and flexibility. To understand those reasons, let us take a step back and look at the overall philosophy of podcasting. As humans, we think in stories. From a tender age, our brains tend to gravitate towards narratives.

Reason? The human mind is a story processor rather than a logic processor. We tend to remember information more (up to 22 times more) when it is conveyed in the form of a story. Evolution also shows that those who can tell good stories are often preferred social partners and more likely to occupy positions of influence.

Podcasts offer a special ability to share riveting stories. By weaving together ideas through word of mouth, people are more likely to follow and understand your message. For the listener, it feels like you are having a deep conversation with the podcaster rather than reading a blog. This is why podcasts are so addictive. As they say, once you do podcast, you never go back.