5 Strategies To Add Main Changes To Your Marketing Mix
How to Make a Podcast So many people ask the same question of Google every month, that is ‘how to make a podcast’ or ‘how to start a podcast’ even ‘what is a podcast’. Consumers all over the world are progressively trading their music playlists for podcasts. How To Make A Podcast – The Data Additionally, data shows that blogs and blogging are on a downward trend while podcasts are steadily gaining popularity. Content consumers are increasingly relying on podcasts to fulfil their content needs. Through the keyword tool Google Trends, Google has acknowledged that searches for podcasts have now surpassed searches for blogs. A strong majority of Australians (approximately 72% according to Edison research) have come across the term podcasting. This figure is higher than in the United States. Business Insider is ranking Australia as the fourth highest podcast listening country in the world. The number of people hooked onto podcasts coupled with the anticipated future growth indicates that podcasts are quickly shaping up to be a high-efficiency marketing channel with incredible potential. Why Are Podcasts So Popular? how to make a podcastLet’s first get some context by understanding what podcasting is and how it works. The easiest and probably most direct way to understand podcasting is to think of it as audio blogging. However, going a level deeper, podcasting is much more than just turning a blog post into an audio clip. This is because of its underlying philosophy which we will elaborate in a minute. The biggest reasons why podcasts are and will continue gaining popularity are convenience and flexibility. To understand those reasons, let us take a step back and look at the overall philosophy of podcasting. As humans, we think in stories. From a tender age, our brains tend to gravitate towards narratives. Reason? The human mind is a story processor rather than a logic processor. We tend to remember information more (up to 22 times more) when it is conveyed in the form of a story. Evolution also shows that those who can tell good stories are often preferred social partners and more likely to occupy positions of influence. Podcasts offer a special ability to share riveting stories. By weaving together ideas through word of mouth, people are more likely to follow and understand your message. For the listener, it feels like you are having a deep conversation with the podcaster rather than reading a blog. This is why podcasts are so addictive. As they say, once you do podcast, you never go back. Easier Then Reading A Blog Back to the more specific reasons, podcasts are extremely convenient for any consumer. As opposed to blog posts or videos which demand your full attention, podcasts give you the flexibility of multitasking. More people are now preferring podcasts while driving rather than music. The same applies to house chores and workout. It’s easier to incorporate listening time into your daily routine. Easier than time to read a book, a blog or even watch a video. More than that, your listeners are in it for the long haul. After a period of listening, a listener knows and trusts you and usually become a regular subscriber. Lastly, while your business is looking for ways get found on search engines, starting a podcast opens up opportunities of being found online by entirely new potent target audience on platforms such as iTunes or SoundCloud. These platforms hold 800 and 250 million active users respectively looking for content that will interest them. With all this background understanding, the easy part is actually making the podcast. Here is the best step by step guide on how to create a winning podcast across pc, android and mac. How To Start A Podcast So, How To Start a Podcast? Thats what lots of people are asking themselves after watching videos on different marketing and SEO strategies. The Answer is simple, follow our guide on how to make a podcast. Step by step we will guide you through the 5 phases of how to make a podcast. The end result is your own podcast. Make sure your podcast is full of useful information for the right audience. Planning your podcast is the key element of how to start a podcast, without planning there is little chance of success. Below is a short summary of our 5 phases which will help you understand the roadmap. Phase 1 – Planning Your Podcast Just like with blogging, you need to set out what your goals and objectives are before diving in. Are you a freelancer? A marketing manager? Or a business? There are two situations you can find yourself in. First, you intend to start a podcast so you can generate additional traffic and conversions for your business. Phase 2 – Planning Your Episodes So far, you have established what type of content you want to put out and who it will be targeting. It is now time to narrow down to the individual episodes. Here are the most common questions that podcast beginners have about podcast episodes. Phase 3 – Recording Your Podcast As with any production, the equipment needed depends on the quality required. The more limited and lower cost your setup is, the more limited is the sound quality of your show. With that said, the bare minimum required to record a podcast is a computer with an inbuilt microphone and internet access. Phase 4 – Producing Your Podcast You can now get down to editing. Cut off mistakes, pauses, stitch different audio clips together, add music or FX and make sure the podcast has the best audio quality possible. Depending on your setup and the subsequent recording and editing software, you can confidently edit your podcast like a pro. Phase 5 – Publishing Your Podcast What is a media hosts and why do you need one? In summary, media hosts are services that store your podcast and allow listeners to listen, download and subscribe to your offering. A common misconception is that podcasters upload their podcasts directly to platforms such as iTunes. However, this is not what You know I’m only about list starting.and taking advantage of all styles of tools to obtain traffic that can help build my list.help you grow your list. Podcasting is among the list of recent online marketing tools that you can use for list property. Some sources estimate how the average book sells not more than 150 copies, and other sources put that number at below fifty duplicates. In many cases, authors end up losing cash on their books, which is the reason why Lulu Press is well liked. At Lulu, you can upload your book interior and cover (you do all of the design work), and possess a book from the doorstep within days – all for that “cost of printing” (which is highly inflated, business podcasting together with way). Now your question is probably, “yeah, okay, now what?” Well, now building a podcast a strong foundation! Salvaging called reprogramming the internal computer. The time one thought at the perfect opportunity. You can create this. Realistically, it only takes a three week period to build a habit, even if it is good, bad or unsociable. You make decisions everyday -so you can earn this one too. That’s why the true test associated with is likely to come when these techniques can blend easily from industry diverse. One form of lead generation is in order to be be stronger than another depending to the industry it will come from. For example, you should find that a lead with regard to home based service does come from display ads in a house paper instead of a pay per click advertising campaign. This pay per click model could serve the best firm compared to a home repair supplier. You have to always pay awareness of the proper distribution channels for that you industry. Each of them has the next set of rules. You need to be since it is best use possible among the internet as well as means embracing all available technologies. Needed have to file for a podcast ‘radio show’. You may easily be podcasting the content you possess. Think about your seminar audios, articles, special reports, ebooks, etc. I multi-task. I would like to keep track of new articles being penned by more of my favorite people – but Do not have non-stop to sit and browse through. I do however have two ears and is able to give one over to listening for audio feed of articles that I’ve chosen to. But podcasting is in the stage that e-mail newsletters were not many years ago. You could go to Web sites with podcasts and men and women subscribe to podcasts. There are many podcasts through the Internet, so there absolutely far more then each of these person would ever to be able to. However, it’s nowhere near as competitive as other it is all totally like e-mail newsletters. So it is still a very uncluttered office space. You can get a clear competitive advantage that’s, you are in that space because you’ll always be one of your few.