When producing a web video, it is often said that the audio quality is more important than picture quality. If that is true, what happens when all you have is audio? Well, it is all you have, and it is even more important.

Podcasts are now extremely popular. With this popularity comes a notion that “podcasting is easy”. People around the world are trying to find out how to start a podcast! Anyone can make a podcast. After all, all you need is a microphone and a laptop. To this, I say, yes! It is true that podcasting has a low barrier of entry. Anyone can get their message out without the exorbitant costs of filmmaking or the hurdles of publication. However, as with everything “easy”, the devil is always in the detail. It is what differentiates a successful podcast from just another show in a sea of other shows.