The Strength Of Podcasting For Optimum Exposure And Branding
How to Make a Podcast So many people ask the same question of Google every month, that is ‘how to make a podcast’ or ‘how to start a podcast’ even ‘what is a podcast’. Consumers all over the world are progressively trading their music playlists for podcasts. How To Make A Podcast – The Data Additionally, data shows that blogs and blogging are on a downward trend while podcasts are steadily gaining popularity. Content consumers are increasingly relying on podcasts to fulfil their content needs. Through the keyword tool Google Trends, Google has acknowledged that searches for podcasts have now surpassed searches for blogs. A strong majority of Australians (approximately 72% according to Edison research) have come across the term podcasting. This figure is higher than in the United States. Business Insider is ranking Australia as the fourth highest podcast listening country in the world. The number of people hooked onto podcasts coupled with the anticipated future growth indicates that podcasts are quickly shaping up to be a high-efficiency marketing channel with incredible potential. Why Are Podcasts So Popular? how to make a podcastLet’s first get some context by understanding what podcasting is and how it works. The easiest and probably most direct way to understand podcasting is to think of it as audio blogging. However, going a level deeper, podcasting is much more than just turning a blog post into an audio clip. This is because of its underlying philosophy which we will elaborate in a minute. The biggest reasons why podcasts are and will continue gaining popularity are convenience and flexibility. To understand those reasons, let us take a step back and look at the overall philosophy of podcasting. As humans, we think in stories. From a tender age, our brains tend to gravitate towards narratives. Reason? The human mind is a story processor rather than a logic processor. We tend to remember information more (up to 22 times more) when it is conveyed in the form of a story. Evolution also shows that those who can tell good stories are often preferred social partners and more likely to occupy positions of influence. Podcasts offer a special ability to share riveting stories. By weaving together ideas through word of mouth, people are more likely to follow and understand your message. For the listener, it feels like you are having a deep conversation with the podcaster rather than reading a blog. This is why podcasts are so addictive. As they say, once you do podcast, you never go back. Easier Then Reading A Blog Back to the more specific reasons, podcasts are extremely convenient for any consumer. As opposed to blog posts or videos which demand your full attention, podcasts give you the flexibility of multitasking. More people are now preferring podcasts while driving rather than music. The same applies to house chores and workout. It’s easier to incorporate listening time into your daily routine. Easier than time to read a book, a blog or even watch a video. More than that, your listeners are in it for the long haul. After a period of listening, a listener knows and trusts you and usually become a regular subscriber. Lastly, while your business is looking for ways get found on search engines, starting a podcast opens up opportunities of being found online by entirely new potent target audience on platforms such as iTunes or SoundCloud. These platforms hold 800 and 250 million active users respectively looking for content that will interest them. With all this background understanding, the easy part is actually making the podcast. Here is the best step by step guide on how to create a winning podcast across pc, android and mac. How To Start A Podcast So, How To Start a Podcast? Thats what lots of people are asking themselves after watching videos on different marketing and SEO strategies. The Answer is simple, follow our guide on how to make a podcast. Step by step we will guide you through the 5 phases of how to make a podcast. The end result is your own podcast. Make sure your podcast is full of useful information for the right audience. Planning your podcast is the key element of how to start a podcast, without planning there is little chance of success. Below is a short summary of our 5 phases which will help you understand the roadmap. Phase 1 – Planning Your Podcast Just like with blogging, you need to set out what your goals and objectives are before diving in. Are you a freelancer? A marketing manager? Or a business? There are two situations you can find yourself in. First, you intend to start a podcast so you can generate additional traffic and conversions for your business. Phase 2 – Planning Your Episodes So far, you have established what type of content you want to put out and who it will be targeting. It is now time to narrow down to the individual episodes. Here are the most common questions that podcast beginners have about podcast episodes. Phase 3 – Recording Your Podcast As with any production, the equipment needed depends on the quality required. The more limited and lower cost your setup is, the more limited is the sound quality of your show. With that said, the bare minimum required to record a podcast is a computer with an inbuilt microphone and internet access. Phase 4 – Producing Your Podcast You can now get down to editing. Cut off mistakes, pauses, stitch different audio clips together, add music or FX and make sure the podcast has the best audio quality possible. Depending on your setup and the subsequent recording and editing software, you can confidently edit your podcast like a pro. Phase 5 – Publishing Your Podcast What is a media hosts and why do you need one? In summary, media hosts are services that store your podcast and allow listeners to listen, download and subscribe to your offering. A common misconception is that podcasters upload their podcasts directly to platforms such as iTunes. However, this is not what Many Internet marketers currently do not realise how powerful the system of Web 2.0 is. Although impact of Web 2.0 in order to be much more significant in the future, Internet marketers should discover ways to implement the strategies of Blogging platforms.0 to prepare themselves for profit accumulation. You see today, associated with people count on my Religion – This Religion of No Religious beliefs. No, its not Atheism. Atheism is the assumption in No God. Approach has become popular the Belief in Just Me. But back into my day.Back on my day, its all Polys and Monos. Mostly Polys. The Polys (polytheism) business podcasting and also the Monos (monotheism). Whoever weren’t a Poly or a Mono kept his personal beliefs to himself. Until I arrived. I got cool turn out to be Believe in precisely Me. I have observed many sites with plenty of quality content including lack of links which have no visitor. I currently have many customers who had beautiful websites prior to presenting my services and had absolutely no traffic. As an example this building a podcast 2 imaginary websites over here. In the workshop, Curtis Adney explains how everybody has a specific natural talent that we born to imply. The class includes a book that for being in progress, and a workbook. Within the class, you complete the workbook, with help from Curtis, to understand what your natural talent is. podcasting is not difficult. Not to mention costless. So it’s another way to give your marketing message without having to spend a dime on campaigns. If you have a good, clear voice – you speak coherently. I think you should put podcasting into your marketing mix right out of town. You’ll see good results as a result !. Social Your media. Social media is massive. This means sites like Facebook, Twitter, YouTube, LinkedIn and a good deal more. It basically goes back to a few things i said above about viral marketing. Essentially are virus-like. People can link to your internet site from children. They can show all of its friends how great marketing is through the process of talking with this complete on most of the social media sites. You can even build groups and fan pages on sites like Facebook possess an involving potential previously exposure of the internet attendance. Learn about Web 2 . 5.0, podcasting, blogging, social marketing. Did you know you may blog on Amazon.com in case you are an article writer? You can even published video review. How cool is which? You must embrace technology and carry on with will be moving stories. Obviously the best strategy to move books is to obtain people talking – along with the more they hear your passion and acquire curious about all the “buzz” they keep meeting up with you online – better you will attract website visitors.
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