Posts Tagged ‘book marketing’

Is Your Church Ethnical? Part 20 – Podcasts – Planning A Studio Podcast

How to Make a Podcast So many people ask the same question of Google every month, that is ‘how to make a podcast’ or ‘how to start a podcast’ even ‘what is a podcast’. Consumers all over the world are progressively trading their music playlists for podcasts. How To Make A Podcast – The Data Additionally, data shows that blogs and blogging are on a downward trend while podcasts are steadily gaining popularity. Content consumers are increasingly relying on podcasts to fulfil their content needs. Through the keyword tool Google Trends, Google has acknowledged that searches for podcasts have now surpassed searches for blogs. A strong majority of Australians (approximately 72% according to Edison research) have come across the term podcasting. This figure is higher than in the United States. Business Insider is ranking Australia as the fourth highest podcast listening country in the world. The number of people hooked onto podcasts coupled with the anticipated future growth indicates that podcasts are quickly shaping up to be a high-efficiency marketing channel with incredible potential. Why Are Podcasts So Popular? how to make a podcastLet’s first get some context by understanding what podcasting is and how it works. The easiest and probably most direct way to understand podcasting is to think of it as audio blogging. However, going a level deeper, podcasting is much more than just turning a blog post into an audio clip. This is because of its underlying philosophy which we will elaborate in a minute. The biggest reasons why podcasts are and will continue gaining popularity are convenience and flexibility. To understand those reasons, let us take a step back and look at the overall philosophy of podcasting. As humans, we think in stories. From a tender age, our brains tend to gravitate towards narratives. Reason? The human mind is a story processor rather than a logic processor. We tend to remember information more (up to 22 times more) when it is conveyed in the form of a story. Evolution also shows that those who can tell good stories are often preferred social partners and more likely to occupy positions of influence. Podcasts offer a special ability to share riveting stories. By weaving together ideas through word of mouth, people are more likely to follow and understand your message. For the listener, it feels like you are having a deep conversation with the podcaster rather than reading a blog. This is why podcasts are so addictive. As they say, once you do podcast, you never go back. Easier Then Reading A Blog Back to the more specific reasons, podcasts are extremely convenient for any consumer. As opposed to blog posts or videos which demand your full attention, podcasts give you the flexibility of multitasking. More people are now preferring podcasts while driving rather than music. The same applies to house chores and workout. It’s easier to incorporate listening time into your daily routine. Easier than time to read a book, a blog or even watch a video. More than that, your listeners are in it for the long haul. After a period of listening, a listener knows and trusts you and usually become a regular subscriber. Lastly, while your business is looking for ways get found on search engines, starting a podcast opens up opportunities of being found online by entirely new potent target audience on platforms such as iTunes or SoundCloud. These platforms hold 800 and 250 million active users respectively looking for content that will interest them. With all this background understanding, the easy part is actually making the podcast. Here is the best step by step guide on how to create a winning podcast across pc, android and mac. How To Start A Podcast So, How To Start a Podcast? Thats what lots of people are asking themselves after watching videos on different marketing and SEO strategies. The Answer is simple, follow our guide on how to make a podcast. Step by step we will guide you through the 5 phases of how to make a podcast. The end result is your own podcast. Make sure your podcast is full of useful information for the right audience. Planning your podcast is the key element of how to start a podcast, without planning there is little chance of success. Below is a short summary of our 5 phases which will help you understand the roadmap. Phase 1 – Planning Your Podcast Just like with blogging, you need to set out what your goals and objectives are before diving in. Are you a freelancer? A marketing manager? Or a business? There are two situations you can find yourself in. First, you intend to start a podcast so you can generate additional traffic and conversions for your business. Phase 2 – Planning Your Episodes So far, you have established what type of content you want to put out and who it will be targeting. It is now time to narrow down to the individual episodes. Here are the most common questions that podcast beginners have about podcast episodes. Phase 3 – Recording Your Podcast As with any production, the equipment needed depends on the quality required. The more limited and lower cost your setup is, the more limited is the sound quality of your show. With that said, the bare minimum required to record a podcast is a computer with an inbuilt microphone and internet access. Phase 4 – Producing Your Podcast You can now get down to editing. Cut off mistakes, pauses, stitch different audio clips together, add music or FX and make sure the podcast has the best audio quality possible. Depending on your setup and the subsequent recording and editing software, you can confidently edit your podcast like a pro. Phase 5 – Publishing Your Podcast What is a media hosts and why do you need one? In summary, media hosts are services that store your podcast and allow listeners to listen, download and subscribe to your offering. A common misconception is that podcasters upload their podcasts directly to platforms such as iTunes. However, this is not what If you wish to record and edit audio on your laptop then the first thing several would like is the suitable software. Trying for pc audio recording and editing software are going to confusing if you don’t apprehend what you’re trying for. This frequently the one I make the most of of for my podcasting and audio needs. I enjoy to pay a corporation that locates audio hosting because I’m able to keep my files neatly organized and hosted 1 place. Furthermore have complete management over where the files are stored and who are at read both of them. Once I place my audios up smaller own website there are very few competition or distractions taking guests attention far from my press releases. The program I exploit to record, host and stream my audios conjointly will the same for movie clips. It is a multi-operate program with many features support me build my business and reach my marketplace. Weblogs, more affectionately in order to as blogs, are seen as the next generation of websites on the internet. Blogs of Web 2.0 create the power create loads of traffic regularly in their websites producing keyword tags that connect with the products on your site. For example if your blog based on computers, a keyword tag for your blog could be ‘information technology’ or ‘laptop’. These keyword tags probably picked up social bookmarking sites since Technorati and IceRocket. Bookmarking sites work by ‘bookmarking’ the tgs you provide inside your blog. So, a person you build back links to price of running using web pages. Directories are websites that list other websites solution . categories and sub groupings. Websites are listed under different features. Some of the business podcasting top directories would be the Yahoo, Google and DMOZ directories. Now mouse click the “Posting” tab to go back to the blog, immediately after which it click on “Add your new post”. Once under “Add a new post” required post a title subsequently paste your URL link for the podcast from soundcloud their “Link” opt-in form. Ok, since we have our supplies, building a podcast a worm farm. Do not fret that I never specified what number of worms will need to yet, Let me get for this later. When it will come to the creative message, it crucial to find ways to obtain your product in front of them without being “in their face.” Studies suggest they respond best to humorous and emotional advertising that uses “real folks real-life vignettes rather than features and specifications. They’ll get the factual facts products their own. GenY, sometimes called the millenials, is biggest American generation at 92 million tough. And they offer a potential goldmine for representatives. As long as marketers take period to learn them.

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