How to Make a Podcast
So many people ask the same question of Google every month, that is ‘how to make a podcast’ or ‘how to start a podcast’ even ‘what is a podcast’.
Consumers all over the world are progressively trading their music playlists for podcasts.
How To Make A Podcast – The Data
Additionally, data shows that blogs and blogging are on a downward trend while podcasts are steadily gaining popularity. Content consumers are increasingly relying on podcasts to fulfil their content needs.
Through the keyword tool Google Trends, Google has acknowledged that searches for podcasts have now surpassed searches for blogs. A strong majority of Australians (approximately 72% according to Edison research) have come across the term podcasting. This figure is higher than in the United States. Business Insider is ranking Australia as the fourth highest podcast listening country in the world. The number of people hooked onto podcasts coupled with the anticipated future growth indicates that podcasts are quickly shaping up to be a high-efficiency marketing channel with incredible potential.
Why Are Podcasts So Popular?
how to make a podcastLet’s first get some context by understanding what podcasting is and how it works. The easiest and probably most direct way to understand podcasting is to think of it as audio blogging. However, going a level deeper, podcasting is much more than just turning a blog post into an audio clip. This is because of its underlying philosophy which we will elaborate in a minute.
The biggest reasons why podcasts are and will continue gaining popularity are convenience and flexibility. To understand those reasons, let us take a step back and look at the overall philosophy of podcasting. As humans, we think in stories. From a tender age, our brains tend to gravitate towards narratives.
Reason? The human mind is a story processor rather than a logic processor. We tend to remember information more (up to 22 times more) when it is conveyed in the form of a story. Evolution also shows that those who can tell good stories are often preferred social partners and more likely to occupy positions of influence.
Podcasts offer a special ability to share riveting stories. By weaving together ideas through word of mouth, people are more likely to follow and understand your message. For the listener, it feels like you are having a deep conversation with the podcaster rather than reading a blog. This is why podcasts are so addictive. As they say, once you do podcast, you never go back.
Easier Then Reading A Blog
Back to the more specific reasons, podcasts are extremely convenient for any consumer. As opposed to blog posts or videos which demand your full attention, podcasts give you the flexibility of multitasking. More people are now preferring podcasts while driving rather than music. The same applies to house chores and workout. It’s easier to incorporate listening time into your daily routine. Easier than time to read a book, a blog or even watch a video. More than that, your listeners are in it for the long haul. After a period of listening, a listener knows and trusts you and usually become a regular subscriber.
Lastly, while your business is looking for ways get found on search engines, starting a podcast opens up opportunities of being found online by entirely new potent target audience on platforms such as iTunes or SoundCloud. These platforms hold 800 and 250 million active users respectively looking for content that will interest them.
With all this background understanding, the easy part is actually making the podcast. Here is the best step by step guide on how to create a winning podcast across pc, android and mac.
How To Start A Podcast
So, How To Start a Podcast? Thats what lots of people are asking themselves after watching videos on different marketing and SEO strategies.
The Answer is simple, follow our guide on how to make a podcast. Step by step we will guide you through the 5 phases of how to make a podcast. The end result is your own podcast. Make sure your podcast is full of useful information for the right audience.
Planning your podcast is the key element of how to start a podcast, without planning there is little chance of success.
Below is a short summary of our 5 phases which will help you understand the roadmap.
Phase 1 – Planning Your Podcast
Just like with blogging, you need to set out what your goals and objectives are before diving in. Are you a freelancer? A marketing manager? Or a business? There are two situations you can find yourself in. First, you intend to start a podcast so you can generate additional traffic and conversions for your business.
Phase 2 – Planning Your Episodes
So far, you have established what type of content you want to put out and who it will be targeting. It is now time to narrow down to the individual episodes. Here are the most common questions that podcast beginners have about podcast episodes.
Phase 3 – Recording Your Podcast
As with any production, the equipment needed depends on the quality required. The more limited and lower cost your setup is, the more limited is the sound quality of your show. With that said, the bare minimum required to record a podcast is a computer with an inbuilt microphone and internet access.
Phase 4 – Producing Your Podcast
You can now get down to editing. Cut off mistakes, pauses, stitch different audio clips together, add music or FX and make sure the podcast has the best audio quality possible. Depending on your setup and the subsequent recording and editing software, you can confidently edit your podcast like a pro.
Phase 5 – Publishing Your Podcast
What is a media hosts and why do you need one? In summary, media hosts are services that store your podcast and allow listeners to listen, download and subscribe to your offering. A common misconception is that podcasters upload their podcasts directly to platforms such as iTunes. However, this is not what
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The primary reason undertaking podcasting is mainly because it’s about relationship promotion and marketing. Business is still about producing strong, long-term relationships as well as prospects, consumers and buyers. And podcasting is really a very efficient way of doing that.
Listeners feedback is primary. Nothing is more important than adjusting the product, in such cases the podcast, to exactly what is the listeners exactly like. Doing this will help you accelerate the possibility of business podcasting listeners spread the word about the podcast.
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But podcasting is in the stage that e-mail newsletters were ten years ago. You could go to Web sites with podcasts and men and women will subscribe to podcasts. There are many podcasts inside the Internet, so there absolutely far more then each one of these person would ever to be able to. However, it’s nowhere near as competitive as other the situation like e-mail newsletters. That makes it still a reasonably uncluttered home. You can get a clear competitive advantage cost . in that space because you’ll certainly one belonging to the few.